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about the brand
Being from the Blue Ridge Mountains, I wanted to create a lounge that encompassed the Southern folksy feel of Appalachia. I chose the fonts and illustration style to look woodsy and retro; reminiscent of a speakeasy you would stumble upon in a small NC town.
The menu takes on traditional cocktails while giving them a Southern twist, both in name and ingredients, while the food menu has snacks and meals you could find cooked up in grandma's kitchen.



brand assets




SIGNAGE
For the signage, I went with something simple and modern. I tweaked the logo to fit in the circle sign that could grab a passerby's attention.
I created some extra assets for the brand, including a matchbox, coasters, and a honeysuckle flavored soda.
merchandise



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